In the era of social media , website and internet presence is crucial for every business. For photographers specially.
what is a blog?
“Blog is very similar to a website. I would say that blog is a diary/journal that is (mostly) maintained by one person – blogger. Usually, blogs are being updated quite often (once a day, once a week, once a month). Blogs can be private, but most of them are available on the internet for others to see.” (www.startblogginonline.com)
Here are some reasons you need to blog:
- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader
- Develop better customer relationships
- Make people interested in what you do
- Increase the number of folowers
- To express personal opinion and views
- It humanize your brand by putting a face to your business
Nowadays creating a blog is easy as 1,2,3. In a split of a minutes new blog can be set up. Probably the most popular is wordpress when it can be done for free. But apart from wordpress there are many other platforms:
For photographers, blog post should be part of their website, that way it will increase social visability and will bring potential clients to their website.
According to an article from Forbes:
” blogging on your company’s website is one of the best ways to differentiate yourself from your competitors. By providing your own unique thoughts and insights, you naturally grow your search traffic, customer trust and ultimately, sales. To some extent, blogging also levels the playing field with big brands, giving small businesses the unprecedented opportunity to compete with big businesses with big budgets.” (Jeyson DeMers, 2015)
sometimes we affraid that our blog won’t have a high-quality contest. But in my opinion it is better to write something then nothing. Even a small blog can lead to something big. Personally I am not a good writter, english is my second language, which makes writing even more difficult. But as a business owner I am aware of the importance of doing the job. Photographers are visual people, so for me it is helpful to express myself through visual.
Blogging is time consuming, looking at so many other things that needs to be done every day. We need to contact clients, sending emails, getting ready for the session, making the session, editing, marketing on social media. But if we want to reach the right client , we can’t give up.
Here is a very good video about blogging and networking:
What photographer can acctuallu blogg about?
First and the easiest topic is to write about the sessions that we have done for our clients. That was done by all the photographers out there. Here is an example of that kind of blog:
As we can see not a lot of writing is required to attrack the clients. These type of posts are more visual. What I noticed is that each blog about the session is ended with the same statement about photographer. It is a good trick to use exact words which will increase Seo and makes our website ranking higher in google search.
we can also blogg about the preparation for the session. Maybe we had to hand make some props and we would like to share the process. It can be done in simply way by showing the final set up , or the whole process of getting everything ready beforehand.
the topic that clients would be interested in is how to get ready for a session. What sort of outfits and colours are suitable for outdoor or indoor session. It can be updated according to the location or the time of the shoot.
We can create a blogpost about the wall art that we would like to sell to a clients. That way they are already familiar with our product and know what to expect. It can be mixed with a information about the studio tour.
We can also give some tips for other togs. How to work with larg families, or how to pose newborn with siblings.
Here is a very good article written by Portrait photographer Sue Bryce on how to make best out of your blog;